That's a fair question!
When we started using natural/organic products ourselves - we asked the same question.
Then, we visited the producers ourselves and saw their work, while also understanding the processes in the market.
To take an example of oil, the oil in the market is extracted using high-temperature processes and then refined, bleached, deodorised, such that its natural properties are lost. This gives a higher yield (and hence lower prices) but is very problematic for your health. In contrast, the oils we deliver are extracted using cold-press, without raising the temperature too much so that its natural goodness is preserved. This leads to lower yield though and thus it feels expensive compared to the market.
The same thing happens with other products. Instead of optimising for the market by mixing stuff or increasing yield, we focus on getting products which are optimised for your health and well-being.
In fact, for the quality that you get, you'll have a tough time finding these products for less.